The Wodapalooza 2023 at Bayside Park in Miami was a spectacular event, drawing in fitness enthusiasts and athletes from all over the world. With over 2,000 athletes competing and countless fans cheering them on, it was the perfect setting for Dymatize’s exciting brand activation. We at OMG Studio Activations were thrilled to be a part of this four-day functional fitness festival, bringing our Selfie Station to create unforgettable memories.
Fully Branded Experience
To ensure Dymatize stood out at the event, we provided a fully branded experience with our selfie station. Our photo booth was completely wrapped in Dymatize's distinctive branding, making it a focal point at the festival. The interface, photos, and even the backdrop were all custom-branded, offering a seamless and immersive experience that resonated with the fitness community.
Custom Props and Fun Interactions
Understanding the spirit of Wodapalooza, we designed custom props that were fun and fitness-related. One of the biggest hits was our fake barbell prop, which participants used to create dynamic and entertaining GIFs. It was amazing to see people engaging with the prop, showing off their "strength" and having a blast while doing it. These interactions added a playful element to the intense atmosphere of the competition, bringing smiles and laughter all around.
Instant Social Media Sharing
In today's digital age, sharing experiences on social media in real time is crucial. Our Selfie Station allowed attendees to receive their photos and GIFs almost instantly, which they could then post on their social media profiles. This instant sharing feature not only amplified the event's reach but also provided Dymatize with extensive online visibility as attendees proudly shared their branded photos and GIFs.
On-Site Printing for Immediate Keepsakes
One of the standout features of our activation was on-site printing. Participants could take home a tangible keepsake of their experience. The joy on people's faces as they grabbed their printed photos was priceless. It added an extra layer of engagement and provided a physical memory of the fun they had at the Dymatize booth.
Dymatize's brand activation at Wodapalooza 2024 was a tremendous success, and we are proud to have been part of it.
Photo Booth for Brand Activation
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